Free business software helps a company save money and be efficient. You can use free business tools to do tasks like send more emails, organize customer leads, build a website, and get more online reviews. To rank the software, we analyzed websites, free pricing options, online user reviews, and personal experience with the tools.

Wave is an accounting, invoicing, and receipt tracking software for small businesses. Its free plan includes bank and credit card connections, unlimited income and expense tracking, and unlimited receipt scanning with Android and iOS apps. Wave’s invoices have professional templates you can customize based on your business needs. The accounting software is cloud-based, so you can access it on any device with internet access.

With its free software, Wave is missing payroll abilities. For an additional monthly cost you can do employee tasks like manage vacation time, benefit calculations, and pay your employees. Overall, Wave’s online user reviews indicate that users enjoy the software’s overall ease of use. User complaints center around tech issues and poor customer service.

Square is a free point-of-sale software (POS). A point-of-sale records and processes payments from customers. When you sign up for a new Square account you receive a free magstripe reader. Included with the Square software is analytics and reporting, inventory management, and a basic customer relationship (CRM) system. Additionally, you get a free Square online store that syncs your in-store and online inventory, so you know exactly how much product you have in stock.

The cost for Square comes when you process a payment. For every swipe, Square charges 2.75%. So for every $100 paid from customers, you have $97.25 deposited in your bank account. The 2.75% rate is competitive with other payment processors.

Mailchimp is a web-based email marketing software. You need an email marketing software, in addition to using an email provider like Gmail, so you can send an email out to hundreds or thousands of customers at once. Additionally, you can use Mailchimp tag customers based on certain behaviors like purchasing products and send emails to targeted customer lists. This is helpful when you want to send a specific message to a group of customers.

For example, if you operate a residential maintenance business, you can tag customers by certain services they received like gutter cleaning, pressure washing, landscaping, and snow shoveling. Once you tag customers according to their previous service, you can send a targeted email reminding them they can receive the service again. As a general marketing rule, the more targeted an email is, the more likely a recipient will open and respond to it.

There are a few downsides to Mailchimp’s free email marketing plan. You won’t be able to use custom branding on the emails. You also cannot A/B test different subject lines in the same email campaign; this determines which subject lines receive a higher open rate. Additionally, you don’t get access to all email templates.

Zoom is a cloud-based platform for video and audio conferencing, chat, and webinars. Its free software provides unlimited one-to-one meetings. Group video conferences are limited to 40 minutes and 100 participants, and all video calls are fully secured with SSL and AES 256-bit encryption.

A unique feature with Zoom is active speaker view, which is a dynamic technology that shifts the video feed to the current speaker. With this feature, you don’t need active video management. Zoom’s free version is missing reporting features however, so you can’t see how many meetings are being held in your organization or how many people are attending the meetings.

If you’re a consultant or coach doing one-to-one meetings, the free version of Zoom is all you need to have successful video calls. During video meetings, you can teach and show examples by sharing your computer screen. You can also record your screen for the client to listen to the meeting at a later date. Additionally, during the meeting you can send links from Zoom’s chat feature.

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