If Grandma doesn’t answer her phone, you leave a voicemail. If your spouse doesn’t answer, they probably call you back within the hour. But if you are unable to connect with a client or prospective buyer, there’s no telling if or when they will return your call. Considering you make a living through successful communication, it’s not ideal to say “whoopsie daisy” and call again next week.

As a salesperson, it’s your responsibility to book and carry out calls. Without a conversation, there can be no closing. With so much riding on the success of these communications, it would only make sense to deploy a software solution that can boost your calling strategies.

There are many parallels in the ways outbound and inbound call tracking solutions affect business operations. Outbound call tracking solutions allow salespeople to call leads directly from the platform, internally recording notes on the interaction. They are helpful in understanding the timeline of a relationship and knowing when to follow up, using sales representative tools. Inbound call tracking solutions help attribute consumers to specific marketing campaigns by providing unique numbers or landing pages.

Teams can determine if these leads are qualified and pass them on to sales teams. While inbound call tracking tools are more commonly deployed by marketing teams, their metrics have direct benefits for salespeople.

10 free call tracking tools
The following inbound and outbound call tracking solutions each have 10 or more reviews on G2 Crowd, wherein users have provided plenty of data to help you determine if a solution is right for you. The tools included below either have a free version or a free trial, effectively letting you feel a solution out before deciding on one permanently.

1.CallRail functions as an analytics platform, which informs which calls are delivered through marketing campaigns.
This tool also allows for form submissions, which helps users develop a contact database of potential leads. It has a leads funnel so contacts retrieved through marketing efforts can be transferred over to sales representatives.

Campaign Tracking, Keyword and Visitor Tracking, Call Recording, Live Call Dashboard, Custom Call Flows, Conversation Intelligence, Google Analytics Integration, Google AdWords Integration, Live Call Monitoring, Custom Logo and Branding, White Label Subdomain and more.

CallRail’s free trial lasts 14 days. The Starter plan is $30/month, the Pro plan is $130/month and the Elite plan is available upon request.

2.CallTrackingMetrics offers form submissions, which allows visitors to submit their contact information straight to the site’s administrators or marketing team. These contacts can be connected with agents almost immediately.
Users recommend those considering CallTrackingMetrics take their time in learning the tool and utilize the call listening features, as they’re helpful for sales training and quality assurance.

Text Messaging, Global Coverage, Agency Account Structures and Reporting, FormReactor, Custom Fields, Caller Insights, Conversion Tracking, Integrations with Top Marketing and Analytics Tools, White Label Options, Custom Billing.

Free 14-day trial. Essentials plan costs $19/month, plus usage.

3.PhoneWagon is a call tracking and automation software that claims to not have unnecessary features. It tracks marketing spend and helps you discover which campaigns are developing your quality leads. Users say PhoneWagon has helped them deliver quicker customer service and remove guessing games from lead generation. It improves understanding of ROI, which, in turn, increases ROI.

Phone Numbers, Dynamic Numbers, Call Tracking, Reporting. Read details here.

Free 14-day trial. Basic plan is $25/month for 500 minutes. Starter plan is $59/month for unlimited usage. Pro plan is $175/month for unlimited usage. Agency plan is $349/month for unlimited usage.

5.ActiveDEMAND has an integrated marketing platform package that provides tools for email, landing pages and social content. Users find this product intuitive with good template development. They are using this product to garner better business intelligence, as well as execute marketing strategies independently.

Call Tracking Software, Email Marketing Software, Small-Business Marketing Automation, Corporate Marketing Automation, Digital Agency Marketing Automation. Comprehensive list of features available here.

Free call tracker for one user. Email Marketer plan is $15/month. Small-Business Marketer plan costs $69/month. Corporate Marketer costs $199/month.

6.DialogTech is a voice management platform marketing itself as a solution that helps organizations “generate more phone leads, increase marketing ROI and improve customer experiences.” DialogTech has been around for just over a decade, helping companies with call attribution, conversation analytics and more.

Keyword Call Tracking, Trackable Phone Numbers, Dynamic Number Insertion, Website Visitor Tracking, Caller Profile Data, Reverse Lookup, Marketing Dashboard, Audience Building, View-Through Attribution, Call Recording & Transcriptions.

Product offers a free 30-day trial. Other pricing information available upon request.

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